Visit the Marketing Materials page to download Buy Local graphic materials which may be used in media coverage of the campaign.
11.15.07 – Consumers Seek Socially Aware Vendors
Most US consumers think of themselves as environmentally friendly, according to an Environmental Leader article citing BBMG's "Conscious Consumer Report."
In addition to being eco-friendly, nearly nine in 10 US respondents self-identified themselves either as "conscious consumers" or "socially responsible."
That contrasts with respondents who self-identified themselves as "green." About two-thirds of respondents in the BBMG study said that the term described them "well," and 18% said it described them "very well."
"In a world of green clutter, conscious consumers expect companies to do more than make eco-friendly claims," said Raphael Bemporad, partner at BBMG. "They demand transparency and accountability across every level of business practice."
Respondents still listed price and quality as the most important factors when making a purchase. However, convenience was behind product country of origin, energy efficiency and health benefits.
Consumers said they learn about the social and environmental policies of vendors from magazines and newspapers (53%), certification seals on products (52%), the Internet (41%) and advertisements (30%).
